Your floor
Critical floor number below which the work costs you money. Beware! This is a floor, not a price.
Hands-on hours, best guess.
Your time at its real value.
Software, subcontractors, ad spend, travel.
Rent, insurance, tools, admin time.
Scope creep and surprises.
The profit that makes this worth doing.
Enter your hours and hourly cost to set your floor.
Client value
What is this worth to your client? Answer in monthly numbers. The calculator builds the first-year value for you.
New sales your work makes possible.
Fills the revenue box above.
Bills, tools or staff time your work removes.
Hours saved per month
What their hour is worth
After your confidence discount. This is the ceiling your price works under.
Offer strength
Eight quick questions. The stronger your offer, the bigger the share of that value your price can claim.
Dream outcome
How badly they want the result.
How would your ideal client describe the problem you solve?
When you talk about your offer, what do you lead with?
Perceived likelihood
How much they believe you will get them there.
What proof can you put in front of a sceptical buyer?
How specialised are you in this client's world?
Speed
How quickly they feel it working.
How soon does a client feel the first meaningful win?
Is a quick win designed into the start?
Ease
How little they have to do.
How much of the work does the client have to do?
What does getting started ask of them?
Answer all eight to unlock your score.