Privacy Policy

Atel Q is a company registered in England and Wales under company number 16094580, with its registered office at Old Town Hall, 30 Tweedy Road, Bromley, England, BR1 3FE.

Atel Q designs and operates Voice AI deployments for businesses. For the purposes of UK data protection law, Atel Q is the data controller for the information described in this policy where it decides how and why that information is used.

Questions about this policy, or about information Atel Q holds, go to [email protected].

Atel Q handles personal information in two distinct capacities, and the difference decides who is accountable for what.

• Contact and business details: name, email address, telephone number, job title, organisation and anything you include in an enquiry, demo booking or proposal discussion.
• Client and partner records: account contacts, billing details, contractual correspondence and the information needed to configure and support a deployment.
• Correspondence: emails, messages, meeting notes and support requests.

• Technical and usage data: IP address, device and browser type, referring page, pages viewed and time spent, collected through cookies and similar technologies.

• Referrals and introductions: contact details passed on by a partner, an introducer or a mutual contact.
• Public and business sources: company websites, professional networks and business directories, used to identify organisations that may be a fit for the services.

Atel Q does not seek special category information, such as health information, through its website or marketing. Where health information is involved in a client deployment, it is handled under the arrangements described on the compliance page.

UK data protection law requires a lawful basis for each purpose. These are the ones Atel Q relies on.

Where Atel Q relies on legitimate interests, it has considered whether those interests are outweighed by the rights of the people concerned. You can object to that processing at any time, as set out in clause 12.

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Voice AI systems handle telephone conversations, which may be recorded, transcribed and summarised so that the interaction can be completed and reviewed for quality.

The client business is the controller. It decides what is captured, why, how long it is kept and what notification callers receive. Atel Q processes that information on the client's instructions and does not use it for its own purposes.

Where you speak to Atel Q, or interact with an Atel Q demonstration agent, Atel Q is the controller. Recordings and transcripts are used to answer your enquiry, to scope work accurately and to improve the quality of the service. You will be told when a call is being recorded, and you can ask for a recording to be deleted.

Voice recordings and transcripts are treated as confidential and are subject to the access controls described in clause 11.

The services use artificial intelligence to understand speech, generate responses and summarise conversations. That processing supports operational tasks such as answering, routing, booking and passing on a message.

Atel Q does not make decisions producing legal or similarly significant effects about individuals through automated means alone, and does not use the information described in this policy for automated profiling of that kind.

Client information and call content are not used to train publicly available AI models. Where information is used to improve service quality, it is anonymised or aggregated so that individuals cannot be identified.

Atel Q does not sell personal information.

Information is shared only where it is needed to run the business or the service, with:

• Technology providers supporting the service, including hosting, telephony and communications, speech and language processing, CRM and automation platforms.
• Business service providers such as accounting, payment processing, email and productivity tools.
• Authorised partners, where a partner introduced you or holds the client relationship, and only to the extent needed for that relationship.
• Professional advisers including accountants, insurers and lawyers.
• Regulators, authorities or a court, where there is a legal obligation to disclose.
• A buyer or successor, if the business or part of it is transferred.

Providers acting on Atel Q's behalf are bound by contract to protect the information and to use it only for the agreed purpose.

Some providers operate outside the United Kingdom, including in the United States and the European Economic Area.

Where information is transferred outside the UK, Atel Q relies on an approved safeguard: adequacy regulations covering the destination country, the International Data Transfer Agreement, or the UK Addendum to the European Commission's standard contractual clauses.

Details of the safeguards applying to a specific deployment are available on request.

Information is kept only for as long as there is a reason to hold it.

When a retention period ends, information is deleted or anonymised. Where deletion is not immediately possible, for example in a backup, it is isolated from active use until deletion occurs.

Atel Q applies technical and organisational measures appropriate to the information it handles, including:

• Access restricted to those who need it, based on role and operational need.
• Multi-factor authentication on administrative accounts.
• Encryption of information in transit, and at rest where the platform supports it.
• Collection limited to what a given interaction actually requires.
• Assessment and escalation of security incidents, including notification to the regulator and affected individuals where the law requires it.

No system is completely secure, and Atel Q cannot guarantee that information sent over the internet is immune from interception.

Where Atel Q is the controller, you have the right to:

• Access the personal information held about you and receive a copy.
• Rectification of information that is inaccurate or incomplete.
• Erasure of information where there is no longer a good reason to hold it.
• Restriction of processing while an issue is being resolved.
• Object to processing based on legitimate interests, and to direct marketing at any time.
• Portability of information you provided, in a machine-readable format.
• Withdraw consent at any time, where consent is the basis being relied on. This does not affect processing carried out before withdrawal.

To exercise any of these, write to [email protected]. Atel Q responds within one month and will say so if the request is complex enough to need longer. There is no charge for a reasonable request. Verification of identity may be required before information is released.

Where Atel Q acts as processor for a client deployment, requests are passed to that client, which decides how to respond.

Atel Q sends marketing to business contacts about services likely to be relevant to their organisation. Every marketing email carries an unsubscribe link, and unsubscribing takes effect promptly.

Opting out of marketing does not stop service messages, such as billing notices, technical updates or security alerts, which are part of providing the service.

The services are sold to businesses and are not directed at children. Atel Q does not knowingly collect information about children through its website or marketing.

Where a client deployment may involve information about children, for example a practice booking appointments for young patients, the client is the controller and is responsible for the additional protections that apply.

If you are unhappy with how your information has been handled, contact [email protected] first so the matter can be put right.

You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection, at ico.org.uk or on 0303 123 1113.

This policy is reviewed periodically and updated to reflect changes in the services, the technology used to deliver them, or the law. The current version is always published at atelq.com/privacy-policy with the date it was last revised.

Where a change materially affects how personal information is used, existing clients and contacts will be notified directly.

Atel Q
Old Town Hall, 30 Tweedy Road, Bromley, England, BR1 3FE
Company number 16094580

Email: [email protected]