Agree the outcomes
We agree what success looks like for your marketing this quarter, and how we will measure it.
AI advisory for marketing leaders
A monthly retainer that keeps an experienced AI adviser alongside you and your marketing leadership team. You get clear calls on priorities, tools and team skills, and a regular check against the measures you set.
Who it is for
For marketing leaders who want AI decisions they can stand behind
Advisory suits CMOs, marketing directors and heads of marketing who have started using AI and want a steady hand as the team learns.
- After a workshopKeep the 90-day plan moving, with someone to check progress and unblock decisions.
- Before a big decisionA tool, an agency brief or a budget line, with an independent view on what AI will and will not do for you.
- While the team learnsShort teaching sessions as your team takes on new ways of working with AI.
How advisory works
Regular sessions with you
We review what the team has tried, decide what comes next, and I teach where the team needs it.
Review against your measures
A written review of what changed, what it delivered and where to focus next.
The ATELQ method, applied month by month
A
Aim
Which marketing outcome needs to change?
T
Trace
How does the work happen today?
E
Embed
Where does AI fit, and where does it not?
L
Launch
Who owns it, and what happens first?
Q
Quantify
Did it help, and what do we change?
I teach and advise. Your team does the work, and owns the results.
Questions
Before you get in touch
Do you build or run AI systems for us?
No. Advisory is about teaching and guidance. Your team does the work and keeps the know-how, with my advice on priorities, tools and measures.
Do we need to start with a workshop?
It helps, because the workshop gives us an agreed plan to work from. If your team already has a plan, we can start advisory straight away.
What does it cost?
Retainers are scoped to your team and how often we meet. Fees on request.
Do you work outside the UK?
Yes. Sessions run online, with in-person time in London and internationally, including Dubai and Lagos.
Talk to me about advisory
Tell me where your marketing team is with AI, and I will suggest the right starting point.
Talk to me about advisory