AI for marketing leaders
Clarity for the CMO
Results for the team
I teach marketing leaders and their teams how to use AI, through talks, team workshops and advisory.
Where does your marketing team need help with AI?
01 / Talks
Our leaders need to see what AI changes in marketing
Conferences · Leadership offsites · Marketing team events
A talk that shows marketing leaders where AI fits in their work, with examples from campaigns, content and customer journeys.
What your audience leaves with
A clear picture of what AI can and cannot do for marketing, and the questions to ask before the next budget or tool decision.
02 / Team workshops
We need our team using AI well
Half day · At your offices · Fees on request
Your marketing team learns to use AI on its own work, and agrees where AI should change campaigns, content and reporting.
What you leave with
Agreed priorities, named owners, measures and a written plan for the next 90 days, delivered within 5 working days.
03 / Advisory
We want an AI adviser alongside our leadership
Monthly retainer · For CMOs and marketing directors
Ongoing advice for you and your marketing leadership team as you put AI to work: priorities, tools, team skills and measures.
How advisory works
We agree the outcomes that matter, meet regularly and review progress against the measures you set. Your team does the work, with my guidance.
The ATELQ method, taught for marketing
Every talk, workshop and advisory engagement follows the same five steps, so your team learns AI on the work that matters to you.
- AimAgree the marketing outcome you want to change.
- TraceMap how the work happens today, from brief to report.
- EmbedDecide where AI fits in the workflow, and where it does not.
- LaunchName owners and start with the first 90 days.
- QuantifyMeasure whether it helped, and adjust.
Partners and certifications
Credentials held by our accredited technical partners.
Teaching marketing leaders in the UK and internationally
Nearly 20 years in corporate technology, analytics and insight, now focused on one thing: helping marketing leaders and their teams use AI well.
Enterprise Nation’s one and only official AI Ambassador
Author of The New Voice of Business, an Amazon #1 bestseller
Host of AI Together, a free monthly AI meetup with Enterprise Nation
Talks for London Stock Exchange Group, LCCI and Geovation